Despite its worldwide growth, Ecommerce has a fast growing trend in Latin America. Particularly looking at Brazil, it continues to show phenomenal growth in retail ecommerce with no signs of slowing down but instead predicted to increase its market. Due to Brazil’s steady growth online, many fortune 500 companies are shifting their interest towards this segment. A big contributor has been Amazon, the world’s largest ecommerce brand has launched in Brazil merging itself into the market understanding its strong potential.
For anyone trying to enter the fast growing ecommerce region of Latin America, it will be good idea to know what is in high demand but also what you should be considering when shipping into Brazil.
In 2015, 18% of Brazil’s ecommerce transitions were on fashion and accessories. 16% of purchases were on health and beauty aids, and 11% on household appliances. The biggest market for its region is electronics to include telephone/mobile phones, computers, and consumer electronics. Now seeing what the largest pool of consumers are looking at, keeping up with trends and continue to provide the latest products in the market will definitely get you a piece of this fast growing region.
Understanding the market demands is essential, but dealing with Latin American is not an easy thing all the time. Most people forget about the importance of shipping. Brazil predominantly could potentially have a high cost for delivering products into and out of the region. Depending on different variables of the product(s) and its destine location, you need to be fully aware that shipping cost could carry other fees to cover for taxes. Prior to any commitments of product delivery, we recommend consulting an expert that fully understands shipping regulations and assist with faster deliveries.
PRADEX Inc. is dedicated to leading the way by directing you and your company the right direction in times of emergencies. With decades of experience and a full knowledge in International Regulatory Compliance, Global Supply Chain Urgencies, Brazilian e-Commerce (inbound/outbound), and Coaching Operations. Committed to working closely with our clients, finding the best course of action to meet company needs and expectancies. We stand behind your supply chain management in order to see you succeed.
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